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D.E. Visuals

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33
Videos

33 Videos in D.E. Visuals

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The Psychology Behind Today's Advertising
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals.…
Marketing Strategy for Small Business
Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with…
Fashion Retailing
Today, fashion retailing has expanded far past the brick and mortar environments of the past. At one end of the spectrum is the custom house that offers special designs directly at their premises, At the other end, the value merchants…
Advertising Layout Part I - Space Allocations
Excellent for any course in advertising, advertising creative or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as…
Advertising Layout Part II: Visual Direction
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C",…
Advertising and Marketing on the Internet
Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics…
Visual Merchandising
Shows how to build effective visual merchandising presentations. Includes the design principles of emphasis, line, balance, and color. Display arrangements of pyramid, step, zigzag, repetition, and radiation. Design precepts of harmony, contrast, and unity. Special topics include the use of…
Introduction to Marketing
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from…
Marketing Nonprofit Organizations in Today’s Economy
The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes…
E-Commerce: Business to Business
In the world of B2B, e-commerce volatility is so endemic it's hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while…
Marketing to Multi-Ethnic Consumers
It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major…
Event Marketing
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In…
Retail Site Selection
Discusses the important considerations for entrepreneurs in selecting retail locations. Covers freestanding sites, business-associated sites, renovated CBDs, and planned shopping centers. Special topics include the principle of cumulative attraction, vacant stores, parking, visibility, negotiating leases, & lease restrictive covenants. A…
Direct Response, Out-of-Home and Supplemental Media
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of…
Nonverbal Communication in a Global Marketplace
Most studies have demonstrated that students have little understanding of the importance of nonverbal communication. This deficiency is particularly acute when called upon to communicate in the international arena. The focus of this program is twofold. First, to introduce the…
A Retailing Strategy: The Store is the Brand
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana…
Retailing in Europe
Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union.
Newspaper Advertising
Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs…
European Union
Traces the development of the European Union from the original six countries of the European Coal and Steel Community (ECSC), to the 12 countries of the European Community (EC), to today's Union (EU) of 27 countries. Discusses the provisions of…
Franchising
Discusses the franchising industry structures of product-trade name and business-format franchises. Outlines both the advantages and disadvantages of an entrepreneur going into business as a franchise compared to being an independent operation. Includes in-store footage and interviews with franchisors as…